For decades, Thailand has been a favorite destination for feature films productions. From “In The Mood For Love” to “The Hangover Part II”, the country’s diverse landscapes have provided stunning backdrops for countless iconic films. However, recent developments in the industry indicate that Thailand is not just a timeless choice but an ever-evolving hub for contemporary film, television and advertising production.
The Hangover Part II (2011), directed by Todd Phillips and distributed by Warner Bros., Warner Bros. Pictures, FilmFlex
Major Productions: ‘Alien’ TV Series and ‘Jurassic World 4’
The success of “The Creator”, which was predominantly produced in Thailand, has highlighted the country’s potential as a prime filming location. The film’s stunning visuals and immersive settings, showcased Thailand’s versatility and ability to stand in for various locales around the world.
HBO’s “The White Lotus”, which is filming its latest season in some of Thailand’s most luxurious hotels, further underscores the country’s appeal. The series not only captivated audiences but also boosts the local hospitality industry, attracting fans eager to experience the show’s picturesque settings firsthand.
Building on this momentum, other major productions are set to film in Thailand. The upcoming “Alien” TV series and “Jurassic World 4” are poised to utilize the country’s unique and diverse environments to create visually stunning experiences for viewers. These projects promise to showcase Thailand’s breathtaking natural beauty, from the streets of Bangkok and lush jungles to pristine beaches, adding an exotic flavor to these blockbuster franchises.
The Creator (2023), directed by Gareth Edwards and Distributed by 20th Century Studios.
A Historical Perspective and Recent Growth
While Thailand’s appeal to filmmakers is not new, the industry is experiencing significant growth and improvements. The latest Marché du Film – Festival de Cannes highlighted Thailand’s expanding presence in the global film industry, with an increasing number of local and international productions choosing to film in the country. The Bangkok Post reported on Thailand’s enhanced efforts to attract foreign productions, with improvements in crews, facilities, and government incentives playing a pivotal role.
Behind the scenes of a NKFR project for SIEMENS in Bangkok, Thailand.
Why Thailand?
1. Diverse Locations: Thailand offers a range of settings, from the urban landscapes of Bangkok to idyllic beaches in Phuket and Krabi, dense jungles in the north, and historical sites scattered throughout the country.
2. Cost-Effective Production: The relatively lower cost of living and production in Thailand allows filmmakers to stretch their budgets further, enabling high-quality outputs without breaking the bank.
3. Skilled Workforce: The country boasts a growing pool of talented and experienced professionals in the film and television industry, including skilled crew members, actors, and post-production experts.
4. Government Incentives: Thailand’s government has been proactive in supporting the film industry through various incentives and initiatives, making it easier for international productions to shoot in the country. Recently, Thailand doubled its cash rebate cap to attract more high-budget productions, making it an even more attractive destination for filmmakers.
Music Videos, TV Commercials and Advertising: A Thriving Sector
Thailand is also a hotspot for TV commercials and advertising, drawing in brands from around the world. The country’s diverse locations, skilled production teams, and cost-effective services make it an ideal place for shooting regional and global campaigns. From automotive to fashion and technology, numerous high-profile ads are filmed in Thailand, showcasing its capability to cater to a wide range of industries and creative needs.
Lisa, Thai former member of BLACKPINK, launched in June 28 her first solo Music Video. Lisa – Rockstar directed by Henry Scholfield is a tribute to Thailand and its people.
Virtual Production and AI: Embracing the Future
Bangkok is also becoming a hub for virtual production, a cutting-edge technology that’s transforming the industry. Partner companies like Studio X Beyond, Supreme Studio, Kantana and Unformat Studio are leading the way with the largest LED virtual production walls in the country. This technology allows for the creation of immersive environments without leaving the studio, offering filmmakers unprecedented flexibility and creative freedom. The integration of AI with virtual production showcases Thailand’s commitment to staying at the forefront of technological advancements in the film industry.
My perspective
As an Executive Producer and Director based in Thailand for 15 years, I have witnessed firsthand the benefits and opportunities the country offers for creative projects. Thailand’s rising prominence as a filming destination is no surprise. With its stunning locations, cost-effective production options, and supportive environment, it’s poised to become the Hollywood of the East. For filmmakers, production companies and studios/streaming platforms looking to create visually captivating assets, Thailand is undoubtedly a place to consider.
What do you think? Feel free to comment if you’re interested in developing this topic further.