A frame-by-frame crafted film for Hada Labo Premium Whitening Lotion — where precision met patience to bring clarity, softness, and glow to life.From the delicate palette to the flowing textures, each shot was designed to reflect the essence of the product: pure, fresh, and luminous.Directed by Nittakarn Kaewpiyasawad with care, composed with intention — a collaboration that transformed a skincare brief into a visual meditation on light and skin.

ClientHADA LABOAgencyALGORITHM BANGKOKProductionDYLAN FILMSDirectorNITTA KAEWPIYASAWAD (NKFR)