To celebrate the second anniversary of Foodpanda Hong Kong’s PandaPro subscription program, we launched a citywide campaign designed to drive new subscriptions. Our TVC brought iconic Hong Kong locations to life, featuring Pau-Pau enjoying the city’s most beloved foods and snacks. The project utilized a mix of 3D, 2.5D, and 2D animation, offering a quick and cost-efficient solution for a project with a short timeline. This creative and resourceful approach allowed us to deliver high-quality visuals while maintaining a playful storytelling style, fostering a strong local connection and inspiring viewers to engage and subscribe.
